Last from few days I'm trying to get satisfactory answer for "what is the impact of Email Campaigning specially in project outsourcing?how best we can crack the deal ?".
Even I posted this question in Linked In where i got little response just want to share few of them:
Reply:1When in business Development it works pretty well and that only if you follow up with each and every mail you send/sent.
Things you should watch out for are:
1). Client/s competitors in the market. (TRY CONTACTING THEM TOO).
2). Avoid a single mistake in you mailer. (This should be reviewed by each member of BD Deptmt).
3). Provide 2 reply to: email instead of one. (One should be yours other Sr. Manager).
4). Use a shooter to send email instead of your outlook. (May be ask IT Department to provide you with a shoot email id. (This is so that most people don't put your original email ID on SPAM) If not this will hinder your mails from getting through to those clients when the are looking for vendors in further future).
Reply: 2
Email will just create an awareness, an email will not fetch business, there has to be a dialogue witht he prospects, and exchange of value delivered.
If its a low value offering, email can work well as its cost effective, 99% of the emails end up in the recycle bin
Reply : 3
Email campaigning would work with US and UK Market well and good and about Indian Market i would say 50 - 50
